Monthly Archives: February 2013

You are browsing the site archives by month.

Formulating your Startup DNA

DNA usually refers to the fundamental and distinctive characteristics of someone or something, especially when it refers to those properties that are regarded as hereditary or unchangeable. The study of DNA is becoming a major field of science, and the study of manipulating an organism’s DNA is becoming more and more possible. In business, we sometimes use the term DNA to describe an organization’s essential qualities and therefore study its non-organic DNA as a way to try to improve an organization’s behavior as well as to be able to predict, or sometimes even change, those qualities that lead to its success.

Read More …

The Continuing Process of Gathering & Analyzing Users Requirements

Gathering User Requirements involves a process that uses several different methods and sources to find and collect data. This can be comprised of information from interviews, questionnaires , A/B testing and focus groups that will then, in turn, be analyzed along with your Key Performance Indicators (KPI’s).

A common mistake people make is that they tend to treat themselves as one of the users. Like a horses with blinders, we often myopically base what we think the requirements list is, solely on one’s own selfish needs and not on the real and objective needs of the users. The correct way is to first adhere to the process of gathering User Requirements before deciding on what you think those requirements ought to be.

Read More …

Using an Interface Designer and a Visual Designer to Help You Build Your Product

A Minimal Viable Product Minimum Viable Product is designed using an interface designer, a Visual designer, and a Chief Technology Officer that bridges between the two.
All successful products have, as their most important component, a well developed User Interface. Because it is very important that your product is launched with an easy to learn user interface, your team needs to have both an excellent User Interface expert and a great Visual Designer. JumpstartCTO explains how to use an Interface Designer and a Visual Designer to help you build your product.

Read More …

Defining your Startup Key Performance Indicator (KPI)

KPI’s and the Human Body

It is easy to understand what a Key Performance Indicator is by way of metaphor, because what the term KPI stands for, comes from our interactions with the human body. The most common KPI that is monitored in Western society is found by studying a person’s health condition, specifically by taking the body’s internal temperature. This is one of the most important indicators that can instantly tell us if someone may be sick or not. A gradual change in temperature or a quick fluctuation can indicate that the human body is recovering or fighting infection. There are several other indicators but only few of them are as important as the body temperature.  Body temperature therefore defines by metaphor what is known as the Key Performance Indicator.  In the study of Chinese medicine, there are other important KPIs which are measured to determine the human body’s condition. Demographically, the KPI is determined by a wide range of considerations, from the standards of measurement for the conditions of the prospective study, and from the background of the subject to the setting of the testing environment. These are all factors that contribute to determining the meaning of the KPIs we observe.

Read More …