Monthly Archives: June 2013

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Why defining your target audience is important

This article discusses the importance of defining your target audience or Personas as they might be referred to by UEX and Product managers.
using personas to help define your target audience and better anticipate the user requirements that will need to be developed into your Minimum Viable Product.
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Approaches to MVP Testers – the Web App Case

Providing support for your Minimum Viable Product testers (sometimes known as Alpha version users) is an ongoing process that requires preparation and considerable time and effort in order to receive the kinds of feedback that you are after.

This is the second article which describes another type of venture, one where the product release was done to an ever-growing audience of testers which were not controlled. Because of these complexities, dealing with and offering support to our initial users required a different approach.

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Approaches to finding testers for your MVP, The iPhone App

Providing support for your Minimum Viable Product testers (sometimes known as Alpha version users) is an ongoing process that requires preparation and considerable time and effort in order to receive the kinds of feedback that you are after.

Recently I have come across several complexities when working with Minimum Viable Product testers. Here I describe two ventures; each with a different model for using Minimum Viable Product testers, and consequently chosen because of different users’ needs and approach for each. Here I share my experiences and lessons learned from dealing with both types in this two-part article

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