Category Archives: Marketing Strategy
We’re talking about common mistakes that people make in the early days of a start-up. Here’s the rest of the list, continued from Part 1.
Not Taking the Lean Startup Approach
It is very tempting to build the best and most feature rich product, but does this serve your goals or your target audience? No, it does not. You must identify the minimal viable product which will meet the needs of your target audience and remove all unneeded features and functionality of the initial version. Once your launch your product, you will discover the real needs and features needed – some will be as you might have expected but many will be new and come from your target audience needs and reactions. [see also The Lean Startup]
When starting up a new venture one has to be careful. Since each new venture has its own unique challenges, there are several common mistakes often repeated in the early stages of businesses that you need to watch out for; all of which could negatively affect your business further down the road.
These are some of the more common mistakes that I found commonplace in my experiences of working with startups.