Category Archives: Targeting Your Audience

Why defining your target audience is important

This article discusses the importance of defining your target audience or Personas as they might be referred to by UEX and Product managers.
using personas to help define your target audience and better anticipate the user requirements that will need to be developed into your Minimum Viable Product.
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Approaches to MVP Testers – the Web App Case

Providing support for your Minimum Viable Product testers (sometimes known as Alpha version users) is an ongoing process that requires preparation and considerable time and effort in order to receive the kinds of feedback that you are after.

This is the second article which describes another type of venture, one where the product release was done to an ever-growing audience of testers which were not controlled. Because of these complexities, dealing with and offering support to our initial users required a different approach.

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Online Education Resources for Startups

In this article, I would like to share some online education resources that you can use to help you in the early stages of developing your invention or idea as an entrepreneur.

These online educational resources includes videos, podcasts, recorded interviews and articles that often times are mostly free allowing you to easily prepare for yourself a self training plan on almost any subject, giving you the opportunity to listen to some of the most experienced entrepreneurs or lecturers explaining their views and experiences as well as giving their sales pitch.
Online resources for inventors and entrepreneurs to learn from others about their experiences with start-ups
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Preparing a Social Media Marketing Strategy for your MVP

Social media marketing has revolutionized the way young startups gather and interact with their target audiences and consequently it has influenced the way that we gather potential new customers. Social Media marketing is a good way to test your Minimum Viable Product assumptions and gather user requirements. It may also help when searching for a monetization model, and nonetheless aids in finding users for the beta release of your Minimum Viable Product.

There are four keys to utilizing the power of Social Media. First is understanding the different methods and possibilities available when using social media. Second, prepare a plan for what is needed and expected from using the social media. Third, design and test the methods you plan to use to achieve your goals. Finally, execute your strategies while continuously adjusting your techniques and method, depending on the results you get.

Getting the right strategy for managing your social media marketing is key to a well designed and tested MPV.
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User Testing Made Easy

In this article I share a recent experience of a user testing session that was conducted. I believe that this experience shows how much easier things become when user testing is performed. Not only does it yield data about your Minimum Viable Product, it is also important to meet regularly with real users to gather user requirements during the initial stages of the development of your product – before it is offered to the market – for these reasons.
Users can test your invention before it heads to the marketplace. Sometimes multiple rounds of testing is required in order for your target audience to understand your offering. Meeting with a sample of potential users provides an opportunity to collect data on user requirements for future releases of versions of your product.
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Wire Framing Your Minimal Viable Product

Wire-frames are useful in the preparation of mock-ups and are also helpful in the process of developing your Minimum Viable Product. Wireframes are the output of choice for interaction designers and product managers, because it allows them to easily and quickly draw a page schematic or screen blueprint that represents the skeletal framework of the application or any part of it. Wireframes enable developers to envision not only how the product works but also gives them the opportunity to explain any perceived user flows at the design stage.

Wires are useful tools that help you take your idea and express it in a way that designers and developers can interpret. In order to develop an idea into an invention, you need to have the right equipment to communicate with

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Cross Platform Applications and Responsive Design

This article discusses one of the more important trends in current application design and development, cross platform application, which impacts your product’s ability to reach different types of audiences that use various devices. When developing your Minimal Viable Product (Minimum Viable Product), cross platform application support immediately becomes a big challenge to the problem of reaching your target audience.

How to implement cross platform application in products with built-in responsive design features.

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