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Card sorting

Card sorting is a simple technique in user experience design where a group of subject experts or “users”, however inexperienced with design, are guided to generate a category tree or Taxonomy. It is a useful approach for designing information architecture, workflows, menu structure, or web site navigation paths (Source: WikiPedia)


A thorough demonstration or explanation that details each step of a process. (Source: The free Dictionary)

User Flows

The path a user follows through a website interface to accomplish a goal or complete a task.


Taxonomy is the science of classification according to a pre-determined system, with the resulting catalog used to provide a conceptual framework for discussion, analysis, or information retrieval. In theory, the development of a good taxonomy takes into account the importance of separating elements of a group (taxon) into subgroups (taxa) that are mutually exclusive, unambiguous, and taken together, include all possibilities. In practice, a good taxonomy should be simple, easy to remember, and easy to use.

Creative Brief

A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. (Source: WikiPedia)


Internationalization and localization are means of adapting computer software to different languages, regional differences and technical requirements of a target market. Localization is the process of adapting internationalized software for a specific region or language by adding locale-specific components and translating text. (Source: WikiPedia)

Functional Requirements

Functional requirement defines a function of a software system or its component. A function is described as a set of inputs, the behavior, and outputs. Functional requirements may be calculations, technical details, data manipulation and processing and other specific functionality that define what a system is supposed to accomplish (Source: WikiPedia)

Competitive Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats (Source: WikiPedia)


Defining Personas is an introduction to the usage of “Personas” in User Experience.<br />Helps identifying the user groups of the website we’re developing…by selecting characteristics of those groups.

Usability Standards

Usability is the ease of use and learnability of a human-made object. There are several official standards like<br /><ul><br /><li> ISO/TR 16982:2002 (“Ergonomics of human-system interaction—Usability methods supporting human-centered design”)</li><br /><li>ISO 9241 is a multi-part standard that covers a number of aspects of people working with computers</li><br /></ul>

Open Source Software

<p>Open source software (OSS) is computer software with its source code made available and licensed with an open source license in which the copyright holder provides the rights to study, change and distribute the software for free to anyone and for any purpose. (Source: WikiPedia)</p><br />

Conversion Rates

Conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. (Source: WikiPedia)