Tag Archives: Lean Startup Methods

User Testing Made Easy

In this article I share a recent experience of a user testing session that was conducted. I believe that this experience shows how much easier things become when user testing is performed. Not only does it yield data about your Minimum Viable Product, it is also important to meet regularly with real users to gather user requirements during the initial stages of the development of your product – before it is offered to the market – for these reasons.
Users can test your invention before it heads to the marketplace. Sometimes multiple rounds of testing is required in order for your target audience to understand your offering. Meeting with a sample of potential users provides an opportunity to collect data on user requirements for future releases of versions of your product.
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Formulating your Startup DNA

DNA usually refers to the fundamental and distinctive characteristics of someone or something, especially when it refers to those properties that are regarded as hereditary or unchangeable. The study of DNA is becoming a major field of science, and the study of manipulating an organism’s DNA is becoming more and more possible. In business, we sometimes use the term DNA to describe an organization’s essential qualities and therefore study its non-organic DNA as a way to try to improve an organization’s behavior as well as to be able to predict, or sometimes even change, those qualities that lead to its success.

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What is a Minimal Viable Product (MVP)?

The term ‘minimal viable product’ is a common buzzword these days in the realm of business start-ups and early stage ventures by product managers and developers who are trying to perfect their product offering.  The Minimal Viable Product (Minimum Viable Product) is actually better defined as a process and not necessarily as a product goal in itself.

A Definition of the Minimal Viable Product (Minimum Viable Product)

The basic definition for the Minimum Viable Product includes those features that allow the product to be deployed within the defined target audience.

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The Mistakes We Make: Starting Up A Venture or Business, Part 2

We’re talking about common mistakes that people make in the early days of a start-up. Here’s the rest of the list, continued from Part 1.

Not Taking the Lean Startup Approach

It is very tempting to build the best and most feature rich product, but does this serve your goals or your target audience? No, it does not. You must identify the minimal viable product which will meet the needs of your target audience and remove all unneeded features and functionality of the initial version. Once your launch your product, you will discover the real needs and features needed – some will be as you might have expected but many will be new and come from your target audience needs and reactions. [see also The Lean Startup]

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