Tag Archives: Marketing
Right now I am busy helping to bootstrap a new startup that has a unique idea and niche market aimed for middle-aged women. In this article, I would like to share the process we are going though and how we are in the early stages of forming our team and approaching seed investors.
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DNA usually refers to the fundamental and distinctive characteristics of someone or something, especially when it refers to those properties that are regarded as hereditary or unchangeable. The study of DNA is becoming a major field of science, and the study of manipulating an organism’s DNA is becoming more and more possible. In business, we sometimes use the term DNA to describe an organization’s essential qualities and therefore study its non-organic DNA as a way to try to improve an organization’s behavior as well as to be able to predict, or sometimes even change, those qualities that lead to its success.
Do you know where to begin testing your product?
Usability evaluation of software products and web applications is a growing trend in venture and is proving to be an important need when one is concerned with saving money. It ensures that the product is easy to use and that users have a positive experience. When one is steering a lean start-up through new waters, a usability evaluation can often be an invaluable tool that will saves both time and money.