The Minimal Viable Product

Building your idea into a product requires a process that involves several different modes of expertise and knowledge. Above all, one must have a plan or methodology to follow so that the outcome will meet one’s expectations and more importantly your plan will address what your proposed target audience needs.

First and foremost to your plan is the need to focus your idea. This is done by doing comprehensive research and identifying potential competitors, in order to understand what the proposed value of your offering is in comparison to other players within your niche market. Often it may be more difficult to be first player in your market than being in a position among several other players. Despite the fact that being first gives you the advantage, it also means your market is not yet defined and you need to educate your customers in advance on how to use your product.

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