Tag Archives: Product

Approaches to MVP Testers – the Web App Case

Providing support for your Minimum Viable Product testers (sometimes known as Alpha version users) is an ongoing process that requires preparation and considerable time and effort in order to receive the kinds of feedback that you are after.

This is the second article which describes another type of venture, one where the product release was done to an ever-growing audience of testers which were not controlled. Because of these complexities, dealing with and offering support to our initial users required a different approach.

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Preparing a Social Media Marketing Strategy for your MVP

Social media marketing has revolutionized the way young startups gather and interact with their target audiences and consequently it has influenced the way that we gather potential new customers. Social Media marketing is a good way to test your Minimum Viable Product assumptions and gather user requirements. It may also help when searching for a monetization model, and nonetheless aids in finding users for the beta release of your Minimum Viable Product.

There are four keys to utilizing the power of Social Media. First is understanding the different methods and possibilities available when using social media. Second, prepare a plan for what is needed and expected from using the social media. Third, design and test the methods you plan to use to achieve your goals. Finally, execute your strategies while continuously adjusting your techniques and method, depending on the results you get.

Getting the right strategy for managing your social media marketing is key to a well designed and tested MPV.
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Cross Platform Applications and Responsive Design

This article discusses one of the more important trends in current application design and development, cross platform application, which impacts your product’s ability to reach different types of audiences that use various devices. When developing your Minimal Viable Product (Minimum Viable Product), cross platform application support immediately becomes a big challenge to the problem of reaching your target audience.

How to implement cross platform application in products with built-in responsive design features.

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Defining your Startup Key Performance Indicator (KPI)

KPI’s and the Human Body

It is easy to understand what a Key Performance Indicator is by way of metaphor, because what the term KPI stands for, comes from our interactions with the human body. The most common KPI that is monitored in Western society is found by studying a person’s health condition, specifically by taking the body’s internal temperature. This is one of the most important indicators that can instantly tell us if someone may be sick or not. A gradual change in temperature or a quick fluctuation can indicate that the human body is recovering or fighting infection. There are several other indicators but only few of them are as important as the body temperature.  Body temperature therefore defines by metaphor what is known as the Key Performance Indicator.  In the study of Chinese medicine, there are other important KPIs which are measured to determine the human body’s condition. Demographically, the KPI is determined by a wide range of considerations, from the standards of measurement for the conditions of the prospective study, and from the background of the subject to the setting of the testing environment. These are all factors that contribute to determining the meaning of the KPIs we observe.

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How to Approach Seed Investors

I often have meetings with entrepreneurs who are in the early stages of their ventures and are trying to approach seed investors while, at the same time, cope with their product offering on a narrow budget.

Approaching investors is not an easy process. While finding investors may be easy, the hard part comes when you need to pitch your idea to them. There are many kinds of investors, so there isn’t only one right way to approach an investor, but there are proper ways to pitch your idea and also to anticipate and cope with some of the feedback you might receive.

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