Tag Archives: Research & Development

Creating your Application Taxonomy

Taxonomies systems for naming and organizing things into groups that share similar characteristics. Initially emerging from Biology and Library Sciences, we increasingly tend to use Taxonomies for describing the outcome structure of buildings, or for labeling the navigation system of a given application.

Creating a product’s set of taxonomies is part of the User Experience and Information Architecture process. It is therefore an important aspect of communicating the product offering to the target audience in a way that will help them understand the product’s functionality, while at the same time, minimizing the amount of time they spend in order to get their bearings and find what options they need to control within the product


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Formulating your Startup DNA

DNA usually refers to the fundamental and distinctive characteristics of someone or something, especially when it refers to those properties that are regarded as hereditary or unchangeable. The study of DNA is becoming a major field of science, and the study of manipulating an organism’s DNA is becoming more and more possible. In business, we sometimes use the term DNA to describe an organization’s essential qualities and therefore study its non-organic DNA as a way to try to improve an organization’s behavior as well as to be able to predict, or sometimes even change, those qualities that lead to its success.

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The Continuing Process of Gathering & Analyzing Users Requirements

Gathering User Requirements involves a process that uses several different methods and sources to find and collect data. This can be comprised of information from interviews, questionnaires , A/B testing and focus groups that will then, in turn, be analyzed along with your Key Performance Indicators (KPI’s).

A common mistake people make is that they tend to treat themselves as one of the users. Like a horses with blinders, we often myopically base what we think the requirements list is, solely on one’s own selfish needs and not on the real and objective needs of the users. The correct way is to first adhere to the process of gathering User Requirements before deciding on what you think those requirements ought to be.

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How to Approach Seed Investors

I often have meetings with entrepreneurs who are in the early stages of their ventures and are trying to approach seed investors while, at the same time, cope with their product offering on a narrow budget.

Approaching investors is not an easy process. While finding investors may be easy, the hard part comes when you need to pitch your idea to them. There are many kinds of investors, so there isn’t only one right way to approach an investor, but there are proper ways to pitch your idea and also to anticipate and cope with some of the feedback you might receive.

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How can a CTO help me test my product?

Do you know where to begin testing your product?

Usability evaluation of software products and web applications is a growing trend in venture and is proving to be an important need when one is concerned with saving money. It ensures that the product is easy to use and that users have a positive experience. When one is steering a lean start-up through new waters, a usability evaluation can often be an invaluable tool that will saves both time and money.

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