klout

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Klout is a company that provides social media analytics to measure a user’s influence across his or her social network. The analysis is done on data taken from sites such as Twitter, Facebook, and Google+, and measures the size of a person’s network, the content created, and purports to measure how other people interact with that content. (Source: WikiPedia)

klout (Wikipedia)
Klout
Klout logo.svg
Type Private
Headquarters San Francisco, California, United States
Area served Worldwide
Founder(s) Joe Fernandez
Binh Tran
Key people Joe Fernandez (CEO)
Emil Michael (COO)
Employees 40
Slogan(s) The Standard for Influence
Website klout.com
Alexa rank negative increase 3,287 (January 2015)
Type of site Social Networking
Advertising No
Registration Optional
Available in English
Launched 2008
Current status Active

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content. Klout launched in 2008.

Klout uses Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, YouTube, and Wikipedia data to create Klout user profiles that are assigned a unique "Klout Score". Klout scores range from 1 to 100, with higher scores corresponding to a higher ranking of the breadth and strength of one's online social influence. While all Twitter users are assigned a score, users who register at Klout can link multiple social networks, of which network data is then aggregated to influence the user's Klout Score.

About David Rashty

David Rashty, an entrepreneur and one of the early web pioneers, has over twenty years’ experience as a CTO and a CEO. David is the funder and CEO of CreativeMinds which focus on WordPress and Magento products.