Klout is a company that provides social media analytics to measure a user’s influence across his or her social network. The analysis is done on data taken from sites such as Twitter, Facebook, and Google+, and measures the size of a person’s network, the content created, and purports to measure how other people interact with that content. (Source: WikiPedia)
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| Type | Private |
|---|---|
| Headquarters | San Francisco, California, United States |
| Area served | Worldwide |
| Founder(s) | Joe Fernandez Binh Tran |
| Key people | Joe Fernandez (CEO) Emil Michael (COO) |
| Employees | 40 |
| Slogan(s) | The Standard for Influence |
| Website | klout.com |
| Alexa rank |  3,287 (January 2015[update]) |
| Type of site | Social Networking |
| Advertising | No |
| Registration | Optional |
| Available in | English |
| Launched | 2008 |
| Current status | Active |
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content. Klout launched in 2008.
Klout uses Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, YouTube, and Wikipedia data to create Klout user profiles that are assigned a unique "Klout Score". Klout scores range from 1 to 100, with higher scores corresponding to a higher ranking of the breadth and strength of one's online social influence. While all Twitter users are assigned a score, users who register at Klout can link multiple social networks, of which network data is then aggregated to influence the user's Klout Score.
