Personas

Share This
« Back to Glossary Index
  • Rating:
  • (2933)

Defining Personas is an introduction to the usage of “Personas” in User Experience; Helps identifying the user groups of the website we’re developing…by selecting characteristics of those groups.

Personas (Wikipedia)
This article is about the general concept. For the psychological term, see Persona (psychology). For other uses, see Persona (disambiguation).
In Latin, persona originally meant "mask".

A persona (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor. The word is derived from Latin, where it originally referred to a theatrical mask. The Latin word probably derived from the Etruscan word "phersu", with the same meaning, and that from the Greek πρόσωπον (prosōpon). Its meaning in the latter Roman period changed to indicate a "character" of a theatrical performance or court of law,[citation needed] when it became apparent that different individuals could assume the same role, and legal attributes such as rights, powers, and duties followed the role. The same individuals as actors could play different roles, each with its own legal attributes, sometimes even in the same court appearance. According to other sources, which also admit that the origin of the term is not completely clear, persona could possible be related to the latin verb per-sonare, literally: sounding through, with an obvious link to the above-mentioned theatrical mask.

About David Rashty

David Rashty, an entrepreneur and one of the early web pioneers, has over twenty years’ experience as a CTO and a CEO. David is the funder and CEO of CreativeMinds which focus on WordPress and Magento products.