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Pivot (in business) – changing the entire direction of a business driven by changes in the market and based on its current position, without detaching from it.

Merriam-Webster Online Dictionary
pivot (noun)
a shaft or pin on which something turns
a) a person, thing, or factor having a major or central role, function, or effect
b) a key player or position , specifically an offensive position of a basketball player standing usually with back to the basket to relay passes, shoot, or provide a screen for teammates
the action of - pivoting , especially the action in basketball of stepping with one foot while keeping the other foot at its point of contact with the floor
pivot (adjective)
turning on or as if on a pivot
- pivotal
pivot (verb)
intransitive verb
transitive verb
to turn on or as if on a pivot
to provide with, mount on, or attach by a pivot
to cause to pivot
Merriam-Webster Online Thesaurus
pivot (noun)
the central part or aspect of something under consideration
bottom line, bull's-eye, centerpiece, core, essence, gist, heart, kernel, keynote, meat, meat and potatoes, net, nub, nubbin, nucleus, pith, pivot, point, root, sum
course, direction, drift, tenor; body, content, substance; hypothesis, proposition, purport, subject, theme, thesis
pivot (verb)
to move (something) in a curved or circular path on or as if on an axis
pivot, revolve, roll, rotate, spin, swing, swirl, swivel, twirl, twist, wheel, whirl
screw, unscrew; twiddle; coil, crank, reel, wind; circulate
Pivot (Wikipedia)

Pivot may refer to:

  • Pivot, the point of rotation in a lever system
  • More generally, the center point of any rotational system
  • Pivot joint, a kind of joint between bones in the body
  • Pivot turn, a dance move

About David Rashty

David Rashty, an entrepreneur and one of the early web pioneers, has over twenty years’ experience as a CTO and a CEO. David is the funder and CEO of CreativeMinds which focus on WordPress and Magento products.