Traction is a measure of how well a startup is delivering its html"}]' tabindex='0' role='link'>business model and how well its target demographic is accepting that html"}]' tabindex='0' role='link'>business model. in order to demonstrate traction you have to apply the general definition to your startup using a key metric that signifies how well your startup is performing (KPI). Many startups use straightforward measures of traction, such as gross revenue, transaction volume, or gross merchandise value
Merriam-Webster Online Dictionary
traction (noun)1.
the act of drawing the state of being drawn , also the force exerted in drawing
2.
the drawing of a vehicle by motive power , also the motive power employed
3.
a) the adhesive friction of a body on a surface on which it moves - the traction of a wheel on a rail
b) a pulling force exerted on a skeletal structure (as in a fracture) by means of a special device - a traction splint , also a state of tension created by such a pulling force - a leg in traction
