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Traction is a measure of how well a startup is delivering its business model and how well its target demographic is accepting that business model. in order to demonstrate traction you have to apply the general definition to your startup using a key metric that signifies how well your startup is performing (KPI). Many startups use straightforward measures of traction, such as gross revenue, transaction volume, or gross merchandise value

Merriam-Webster Online Dictionary
traction (noun)
the act of drawing the state of being drawn , also the force exerted in drawing
the drawing of a vehicle by motive power , also the motive power employed
a) the adhesive friction of a body on a surface on which it moves - the traction of a wheel on a rail
b) a pulling force exerted on a skeletal structure (as in a fracture) by means of a special device - a traction splint , also a state of tension created by such a pulling force - a leg in traction
Traction (Wikipedia)

Traction may refer to:

About David Rashty

David Rashty, an entrepreneur and one of the early web pioneers, has over twenty years’ experience as a CTO and a CEO. David is the funder and CEO of CreativeMinds which focus on WordPress and Magento products.