DNA usually refers to the fundamental and distinctive characteristics of someone or something, especially when it refers to those properties that are regarded as hereditary or unchangeable. The study of DNA is becoming a major field of science, and the study of manipulating an organism’s DNA is becoming more and more possible. In business, we sometimes use the term DNA to describe an organization’s essential qualities and therefore study its non-organic DNA as a way to try to improve an organization’s behavior as well as to be able to predict, or sometimes even change, those qualities that lead to its success.
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