This article discusses the importance of defining your target audience or Personas as they might be referred to by UEX and Product managers.
personas to help define your target audience and better anticipate the user requirements that will need to be developed into your Minimum Viable Product." width="600" height="350" srcset="" data-srcset="https://d2haskyseezqzi.cloudfront.net/wp-content/uploads/2013/06/target_audience01.jpg 600w, https://d2haskyseezqzi.cloudfront.net/wp-content/uploads/2013/06/target_audience01-300x175.jpg 300w" sizes="(max-width: 600px) 100vw, 600px"/>
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Tag Archives: Marketing
Why defining your target audience is important
How to jumpstart your vision
Right now I am busy helping to bootstrap a new startup that has a unique idea and niche market aimed for middle-aged women. In this article, I would like to share the process we are going though and how we are in the early stages of forming our team and approaching seed investors.
wireframes and requirements documents in advance. Once you select the right team to develop your Minimum Viable Product, potential investors will come to you." width="600" height="350" srcset="" data-srcset="https://d2haskyseezqzi.cloudfront.net/wp-content/uploads/2013/05/focus-groups3.jpg 600w, https://d2haskyseezqzi.cloudfront.net/wp-content/uploads/2013/05/focus-groups3-300x175.jpg 300w" sizes="(max-width: 600px) 100vw, 600px"/>
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Preparing a Social Media Marketing Strategy for your MVP
Social media marketing has revolutionized the way young startups gather and interact with their target audiences and consequently it has influenced the way that we gather potential new customers. Social Media marketing is a good way to test your Minimum Viable Product assumptions and gather user requirements. It may also help when searching for a monetization model, and nonetheless aids in finding users for the beta release of your Minimum Viable Product.
There are four keys to utilizing the power of Social Media. First is understanding the different methods and possibilities available when using social media. Second, prepare a plan for what is needed and expected from using the social media. Third, design and test the methods you plan to use to achieve your goals. Finally, execute your strategies while continuously adjusting your techniques and method, depending on the results you get.
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Formulating your Startup DNA
DNA usually refers to the fundamental and distinctive characteristics of someone or something, especially when it refers to those properties that are regarded as hereditary or unchangeable. The study of DNA is becoming a major field of science, and the study of manipulating an organism’s DNA is becoming more and more possible. In business, we sometimes use the term DNA to describe an organization’s essential qualities and therefore study its non-organic DNA as a way to try to improve an organization’s behavior as well as to be able to predict, or sometimes even change, those qualities that lead to its success.
startup DNA" width="600" height="100" class="lazy lazy-hidden alignnone size-full wp-image-831" srcset="" data-srcset="https://d2haskyseezqzi.cloudfront.net/wp-content/uploads/2013/02/DNA600x100_02.jpg 600w, https://d2haskyseezqzi.cloudfront.net/wp-content/uploads/2013/02/DNA600x100_02-300x50.jpg 300w" sizes="(max-width: 600px) 100vw, 600px"/>
How can a CTO help me test my product?
Do you know where to begin testing your product?
Usability evaluation of software products and web applications is a growing trend in venture and is proving to be an important need when one is concerned with saving money. It ensures that the product is easy to use and that users have a positive experience. When one is steering a Lean Startup" href="http://jumpstartcto.com/the-lean-start-up/" target="_blank">lean start-up through new waters, a usability evaluation can often be an invaluable tool that will saves both time and money.
