A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members (SourceL WikiPedia)
Focus Group
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Merriam-Webster Online Dictionary
focus group (noun) a small group of people whose response to something (as a new product or a politician's image) is studied to determine the response that can be expected from a larger population